Cookie Policy
Effective September 11, 2026
Cookies and browser storage are small pieces of data a website saves in your browser. This page lists every one this site uses. For how we handle information more broadly, see the Privacy Policy.
Site function
Stored by this site in your browser. Not shared with anyone.
| Name | Provider | What it does | How long |
|---|---|---|---|
| matos_slide_in_dismissed, matos_exit_dismissed | This site (session storage) | Remembers that you closed a pop-up so it does not show again during your visit. | Until you close the browser tab |
Analytics
Helps us count visits and see which pages are useful.
| Name | Provider | What it does | How long |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes one visitor from another so visits can be counted. | 2 years |
| _ga_CKETT72RVW | Google Analytics | Keeps session information for our Analytics property. | 2 years |
Advertising measurement
Tells us whether an ad led to a call or an estimate request.
| Name | Provider | What it does | How long |
|---|---|---|---|
| _gcl_au | Google Ads | Connects an ad click to actions on this site, such as submitting the estimate form. | 90 days |
| _gcl_ls | Google Ads (local storage) | Stores ad click information used for conversion measurement. | Stays in your browser until cleared |
Session recording
Microsoft Clarity records clicks, scrolling, and mouse movement so we can find parts of the site that are confusing or broken.
| Name | Provider | What it does | How long |
|---|---|---|---|
| _clck | Microsoft Clarity | Keeps a Clarity user ID for this site. | Not published by Microsoft |
| _clsk | Microsoft Clarity | Connects several page views into one session recording. | Not published by Microsoft |
| _cltk | Microsoft Clarity (session storage) | Used by Clarity during your visit. | Until you close the browser tab |
| CLID, ANONCHK, MR, MUID, SM | Microsoft (third party) | Microsoft identifiers used across Microsoft services, including recognizing a browser Clarity has seen before. Microsoft states Clarity does not use them for advertising. | Not published by Microsoft |
Where these details come from
Google publishes its list in the Google advertising and measurement cookies (opens in a new tab) reference. Microsoft publishes its list in the Clarity cookies (opens in a new tab) documentation.
How to turn them off
- Block or delete cookies in your browser settings. The site still works without them.
- Turn on Global Privacy Control in your browser. We treat it as an opt-out: Google is told not to use your visit for advertising, enhanced conversion data is not sent, and Clarity runs without cookies.
- Install Google's Analytics opt-out add-on (opens in a new tab).
- Adjust ad settings in My Ad Center (opens in a new tab).
Contact
Questions about cookies? Email office@matosconstruction.co.